

I’m typing this article on a cracked-screen 2013 MacBook Pro because I refuse to upgrade until they make the keyboard design more resilient.Ĥ. It took a lawsuit and tons of public backlash for Apple to offer free fixes, and that still typically leaves you without a laptop for a few days. Apple wouldn’t always cover this repair, even under warranty.
Electric tape for mac charger professional#
The new butterfly key design Apple rolled out in 2016 can get jammed by dust, requiring a lengthy disassembly process often requiring a professional to fix. Renowned Apple pundit John Gruber called it “one of the biggest design screwups in Apple history”. Keyboard Claptrap The MacBook keyboard is the on-ramp to the information superhighway, yet a single grain of sand can cause a pile up. Image and change spotted by Frederico Viticci 3. If these are what allow us to play with the fancy devices it invents, shouldn’t they get the same quality of industrial design?Īpple has added the “Manage Subscriptions” button I suggested. It got so bad that Apple was sued into offering a MacBook charger replacement program, but that expired years ago. Whether it’s wrapping them in electrical tape or the spring of a retractable pen, people have come up with all sorts of Macgyver methods to make their Apple chargers last. Can it not build Lightning cables and MacBook chargers a little sturdier? If you avoid losing one long enough to put in some serious use, it inevitably ends up splitting where the cord meets your iPhone or exits the laptop power supply. Frayed Charging Cables Apple gives you that tingly feeling in the worst way. But the company has an opportunity to raise its standards after this milestone, and win back the faith that could push it to a $2 trillion market cap. The key to Apple’s fortune is obviously selling high margin iPhones, not these ways it nickels and dimes us. But the edges of the customer experience have frayed like the wires of a Lightning cable. We still turn to Apple because it makes the best core products. It’s not that Apple couldn’t afford to fix the problems, it’s just ensnared in hubris such that it doesn’t see them as important. The “it just works” philosophy has slipped through the cracks of the money-printing machine.


Yet it’s tough to reconcile Apple earning $11 billion in profit per quarter with it still screwing us over on cords and keyboards. The hardware giant became the first trillion-dollar company this week. For being the richest company ever with $243 billion in cash, Apple sure cuts corners in the stingiest ways.
